Seneca’s Government Relations program is the only one of its kind. Endorsed by the Public Affairs Association of Canada (PAAC) and the Government Relations Institute of Canada (GRIC), this eight-month graduate certificate program features specialized practical government relations training that will prepare you for a career in government relations.
You will learn to work with organizations and clients to co-ordinate and support their efforts to monitor, analyze and shape government action on existing and proposed legislation and regulation.
Government Relations professionals establish long-term relationships with government policy makers, utilizing strategic planning, issue analysis, lobbying, and stakeholder engagement skills to shape public policy and regulatory issues.
Throughout this program you will develop the following skills:
- Issue analysis
- GR campaign planning and design
- Strategic communications
- Stakeholder management
- Ethical and regulatory requirements
- Enhanced presentation techniques
- Basic research skills
GR Grad-Certificate Program
Hi! My name is Joe MacDonald and I’m the program coordinator for the GR graduate certificate program at Seneca College. I’d like to welcome you to this blog. Well, actually, it looks more like a website, but that’s simply because there’s much to share with you about the program.
The GR graduate certificate program at Seneca College opened its doors to students in January 2014. Since then, 172 students have studied GR here at Seneca. They belong to a select group of people – people who have taken advantage of the first opportunity to be formally trained in the fundamentals of Government Relations practice. Our graduates are now working for associations, as consultants, a senior political stuff, and in the corporate sector.
What you see here in this blog/website represents the evolution of the program since 2014. I encourage you to look around and, in a virtual way, meet our current faculty, and our graduates. Check out our course offerings, explore our transfer pathway with George Washington University in Washington DC, and read the FAQs to learn more about GR, the program, and the application process.
Over time, you can look forward to interviews with faculty, GR practitioners, and current students. I’m also hoping to create space for faculty, students, and graduates to raise and discuss issues of import and interest to GR practice. And, I hope to provide information about the industry as it responds to increasing calls for accountability, transparency, and ethical responsibility.
Again, welcome to this in-depth look into a unique program available only at Seneca College.
As a graduate, you'll have the fundamental tools needed to advance your employer's government relations and public affairs goals. The Government Relations program prepares you for entry-level positions as public affairs/government relations practitioners with non-profit organizations and associations as well as professional service firms. Opportunities may also be found working as political staff for individual politicians and/or their parties.
Success finding a job depends very much on the effort and job-search skills of the individual graduate. Our graduates find employment with businesses, corporations, professional and other (non-profit) associations, sometimes political parties, and in the broad-based advocacy world.
Within five to six months after graduation, eight out of ten GRM graduates are employed.
Student Alma Maters
Government Relations practitioners are advocates for an employer/client and, must be able to write accurately in a range of styles that are clear, and concise. The practitioner must consider the possible outcomes of the proposed message to relevant publics and the employer/client. GRM701 helps prepare the students to make decisions about what information a message should contain in a given set of circumstances with regard to a variety of audiences.
This course explores the use of web-based platforms for the development, management and integration of online campaigns in support of government relations and public affairs objectives. Students will explore the underlying principles, theories and strategies used to shift public opinion through digital media; the use of digital and social platforms to persuade audiences and gain support; and strategies for achieving government relations goals through building awareness and support online. Students will sharpen their ability to make informed strategic and tactical decisions and understand the link between ideas and action.
This course is designed to establish baseline knowledge of the tools, tactics, strategies and efficient utilization of digital technologies and platforms to support government relations objectives through public affairs campaigns.
Professionals responsible for the government relations function must know how to develop and manage government relations programs integrating a range of concurrent activities including: research and analysis, measurement and evaluation, advice and counsel, internal communications, media relations, writing, financial communications, community relations, stakeholder relations, issues management, crisis communications, events and others.
GRM718 discusses how strategic communications planning helps organizations achieve their objectives, and how the planning process aligns corporate communications with organization GR goals. Topics include research and analysis, measurement and evaluation, objectives, strategies, messaging, tactics, budgeting, and plan formatting.
In Government Relations, every conversation is a presentation. Every time you speak to others, every meeting, every one-to-one – virtually and face-to-face, you’re presenting. Whether the setting’s formal or informal, internal or external, being a skilled presenter is a must-have, not a nice-to-have – it’s essential. Mumbling in a monotone or simply reading from slides isn’t acceptable or professional.
The effective communication of complex information is a hallmark of successful Government Relations. Policy analysis, strategic research data, campaign and program plans are just some of the information clients, policy makers, and senior management require. Success often depends upon being able to present ideas concisely and clearly with confidence and conviction – whether it’s a regular team meeting, a major client presentation or an update to senior management.
This course will introduce students to industry-standard presentation tools, as well as techniques for creating, developing, and delivering professional quality Government Relations presentations.
This course gives students an overview of the role media plays in the Government Relations (GR) landscape. GR and communications/PR often work side by side. Understanding what media relations is, how to work with media, who the key media are in politics and public affairs is crucial to the role you will play in conveying your message to your audience. In media relations, the goal is to obtain the desired coverage at a reasonable cost in time, money, and effort.
This course introduces students to the skills used for interpreting, conducting, presenting, and analyzing strategic research in government relations. Over the course of the term, students will learn: which research method to employ, how original research is conducted (complete with data collection and analysis), and how to present research findings to colleagues and clients. The goal at the end of this class is to help students understand how quantitative and qualitative research can be useful in professional government relations settings.
Government Relations at Seneca prepares graduates for entry-level positions coordinating and supporting organization/client efforts to monitor, analyze and shape government action on existing, and proposed, legislation and regulation.
To help students gain important background experience, they must accumulate 120-plus volunteer hours in the office of an MP, MPP, or City Councillor. Volunteer hours are tracked, progress is monitored by the Program Coordinator, and students complete two assignments related to some aspect of their volunteer work.
Students must complete the Practicum Experience in order to graduate from the program.
The government relations function exists to help organizations shape and respond to the actions of government and its regulatory function so they may have a say in their business environment. The function accomplishes this by developing and executing plans and strategies, and by employing tactics that help the organization to maintain a constructive dialogue and relationship with government at all levels and stakeholders.
Managing alliances and stakeholder relations is a critical element in advancing government relations goals.
While government relations practitioners share similar skill sets across sectors, much of what they do it shaped by, and reflects, the nature of their work environment. This course examines how the GR function is managed in different environments, from the business/corporate sector, to private consultancies ranging from local sole practitioners to regional, national and international service agencies and “issue” and non-profit associations.
This course also explores the underlying rationale behind the ethical and legislative constraints on certain types of actions to which all participants – politicians, political staffers and party supporters at all three levels of government – in the process are held accountable.
Employing cases and examples as the foundation for understanding and analyzing the intersection between principles, theory and practice, this course explores the underlying management and ethical expectations to which management, or clients, hold GR practitioners.
There is more than one way to execute a government relations program or campaign. Through lectures, guest presentations, required readings, facilitated discussion and research, students will be exposed to the important strategic and tactical considerations for creating and launching effective government relations campaigns and programs.
GRM700 is a prerequisite for this course.
Often ignored, the municipal level of government continues to grow in size and importance across Canada. Unlike both the federal and provincial systems, most municipal governments tend not to involve party structures, allowing individual Councillors to act as they see fit, issue to issue. The unique policy and decision-making structure of municipal government requires an active, involved, and nimble government relations approach.
Integrating lectures, guest presentations, research and direct exposure to policy making in Canada’s largest municipal environment, this course will introduce students to the dynamic structure and processes of municipal government. Key access points and the political and bureaucratic decision-making streams will be identified and described. Strategy, tactics, and the use of the most effective GR tools will be introduced analyzed and applied in both group and individual course work.
GRM700 is a prerequisite for this course.
The federal structure of the Canadian political system puts unique pressures of government relations practitioners. Public policy development and application often involves both the federal and provincial governments, requiring a multi-jurisdictional approach to government relations. Although the structures of the federal and provincial governments are similar, there are significant differences that must be accommodated for successful GR practice.
GRM811 will introduce students to the key access points at both levels of government; explain and identify the impact of the division of powers as they affect the creation of public policy and GR responses; identify and discuss how to implement the most appropriate GR strategies and tactics for successful GR activity; and recognize and understand the central issues affecting the management and coordination of multi-jurisdictional GR files.
GRM700 is a prerequisite for this course.
Students explore and analyze various aspects of government relations as revealed in the selected case study/studies. Through selected reading and facilitated discussion, students will be encouraged to synthesize material already introduced in the GRM program to gain critical insight into the real-world obstacles, opportunities and dynamics of government relations activities.
This course is a continuation of the Introduction to Government Relations Research presented in the first semester. Students will learn how to interpret, and present strategic research in government relations. Over the course of the term, students will understand how and why research is used to support a GR campaign, how research data is interpreted and presented to a client and which research method (quantitative and qualitative) is more useful in telling the GR story.